Rooja Tejarat Azarestan, a subsidiary of the Azarestan Business Development Group, is one of the leading companies in the supply and distribution of products in the field of architecture and building decoration. The purpose of establishing this entity in 1389 (2010/11 CE) was to fill the significant gap observed in the domestic market regarding the import and supply of high-quality and up-to-date products in the construction industry. The first phase of the organization's activity commenced by obtaining exclusive representation for more than 10 top international brands supplying products in the field of interior architecture and decoration design. Over 10 years of activity, supplying and providing products from top Italian and Spanish international brands with unique designs, exceptional quality, and compliance with modern global standards in the country's most prominent construction projects has brought this company valuable experience in understanding this product group and cooperating with these brands.

Continuing on this path, the company launched its own brand, "Merito," by entering the production sector. The Merito product is large-format porcelain slabs, produced domestically utilizing designs from top Italian companies and in accordance with the latest European quality standards.